Chief Executive Officer
Brett returned to the VAFA as CEO in 2017 after a 25-year career in football administration. Starting with the VAFA in 1992, he then forged a strong career in the industry across various roles at the VCFL and AFL Victoria from 2005-2017.
He played 220 games with Ormond AFC, was a 3x A Section premiership player, captain, Life Member and committee member. Brett also represented the VAFA on 13 occasions and was inducted as a Big V Champion in 2010.
Brett has a passion for the VAFA, strong industry connections and is the fourth full-time General Manager/CEO of the VAFA in 125 years.
General Manager, Commercial Operations
Blair commenced in May 2012 following commercial roles in several prominent sports businesses, including Stride Sports Management. Blair is a graduate of the Peninsula School in Mt Eliza and San Diego State University in California, USA. He played NCAA Division 1 tennis for the ‘Aztecs’ and went onto complete a Bachelor’s degree with distinction in Film, TV and New Media Production.
Blair has an in-depth knowledge of the Australian sporting landscape from a commercial and player development perspective, and has been involved personally and professionally in Australian basketball, volleyball, swimming, softball, golf, tennis, among several others. Blair is a huge fan of the Big V and annual VAFA state of origin matches.
General Manager, Football and Umpiring
Brian “Benny” Goodman umpired 347 Senior VAFA and 17 representative matches.
He was appointed as Umpires Adviser in 2004 and took over Umpire Operations later that year. Brian has attained Level 3 accreditation as an Umpires Coach; just one of five in Australia.
Brian played 106 games of VAFA football with Brunswick Amateurs winning 2 Best & Fairest awards. He has a Diploma & Masters in Training & Development and has a Cert IV workplace Trainer & Assessor certificate.
In 2011, Brian was accorded Champion status in the Big V Club.
Umpire Operations Manager
Brian has a long history with the VAFA. A former VFL Umpire and is a Life Member of the VFL/AFL Umpires, Brian joined the VAFA umpires ranks soon afterwards as umpires coach. Brian spent three years in the VAFA administration in the early 1990s before he accepted a role at VAFA sponsor Sportscover to assit their growth into the UK market. Brian became a director of Sportscover and continued his involvement with the VAFA over the years assisting the umpire coaches.
Brian has held other football roles like the General Manager of Coburg in the VFL, but his love of the VAFA and umpiring saw him accept the position of the VAFA’s Head of Umpiring at the start of the 2015 season.
Football Operations Manager
Sam commenced in March 2014 as the new Football Operations Officer providing a strong background in sports administration with previous employment at St Michael’s Grammar School and AFL Victoria.
Throughout this time, he completed a Diploma in Sport Development and is currently studying a Bachelor of Business in Sport Management at Swinburne University.
Sam played the 2014 season with Power House in the VAFA where he won the Club’s Best and Fairest and finished third in the Hutchinson Medal after previously playing with Kangaroo Flat in the Bendigo Football League.
Media and Communications Co-ordinator
Nick joined the VAFA’s Media Department in July 2015 and currently works as the Media and Communications Co-ordinator.
Growing up in East Gippsland, Nick moved to Melbourne and studied a Bachelor of Journalism (Sport) at La Trobe University.
In 2015, Nick travelled to India for eight weeks and worked as the Digital Content and Social Media Officer for the Kings XI Punjab in the Indian Premier League. He has a strong passion for cricket and female sport and currently sits on the Board of Australia’s Ladies Gridiron League.
Football Operations Assistant
Mikala commenced work at the VAFA in January 2016 as the new Football Operations Assistant following employment at AFL Victoria working in administration.
She attended SEDA AFL from 2013 – 2015, studying a Diploma of Sport and Outdoor Recreation and a Certificate IV in Community Development.
Mikala has three years worth of football coaching experience and is currently head coach of the U16’s Seaford Junior Football Club.
Women’s Football Development Manager
Shona joined the VAFA in October 2016 as the newly-appointed Women’s Football Club Development Officer ahead of the VAFA’s first-ever women’s competition in 2017.
She has a strong history in community football, having previously sat on the Board of Melbourne University Football Club as well as spending two years as President of Kew Junior Football Club.
Most recently, Shona has worked as a Business Manager for Momentile Pty Ltd and has a keen interest in Australian rules football and golf.