Heaps Normal

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A designer, a brewer, a pro surfer and a ginger walk into a bar and order a round of alcohol-free beers.
Sounds like the start of a joke, right? But when we began this Heaps Normal journey back in 2018, we were laughed out of more than one bar for attempting just that.

Fortunately, we weren’t alone. The shift to a more mindful drinking experience had already kicked off on a global scale… led by a quiet riot of artists, athletes, entrepreneurs, parents and 24-hour party people. It turns out reducing our alcohol consumption doesn’t have to mean being boring and doesn’t always mean being sober.

Fast forward a few short years and we’re making a real impact with Heaps Normal now available in thousands of venues across Australia and further abroad. We’ve doubled down on our focus on supporting and partnering with other likeminded legends across Australia, particularly in the worlds of music, sports and queer and first nations communities.

We’re a dedicated non-alcoholic beer company, brewing beer without the hangover, so you can create your own epic new normal. Our story is based on the simple belief that there’s things in life that are too good to be wasted.

Find out more: heapsnormal.com