VAFA announces Licensed Apparel Partners

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The Victorian Amateur Football Association (VAFA) is pleased to announce four licensed apparel partners through until the end of the 2025 season, with TLA Merchandise, CGR Sportswear and Starsub Apparel to continue as VAFA licensed on-field apparel partners.

In addition to the three current partner renewals the VAFA also welcomes Belgravia Apparel to the program.

TLA Merchandise will continue to provide PUMA and Sherrin branded apparel and have been working closely with the VAFA since 2016.

Belgravia Apparel, who have both Australian and offshore manufacturing capabilities, will be offering New Balance and Belgravia branded apparel ranges to the VAFA for the first time in 2023

The program see’s the continued support of Australian manufacturers CGR Sportswear and Starsub Apparel, providing tried and tested locally made apparel options to clubs.

All licensed partners will provide a range of men’s and women’s cuts and fabrications, providing the highest quality on-field teamwear (including playing jumper, shorts, socks and warm-up tees) to the VAFA community.

VAFA CEO Jason Reddick is excited about this announcement, saying “after an extensive process, we have achieved a great outcome for the VAFA community, providing our Clubs with a great range of quality manufacturers and brands to choose from.

“It was important to see that all four reputable partners shared our same passion for the VAFA community and are focused on delivering the best outcomes for our clubs and players. We look forward to working closely with all partners and maximising the opportunities and success that these partnerships offer for all.”

The VAFA wishes to thank all parties that submitted proposals throughout the on-field apparel process.