VAFA Staff
Jason Reddick
Chief Executive Officer
Jason joined the VAFA as CEO in June 2022, having served 28 years in the football industry in executive positions at Carlton Football Club (CFO 1994-2015) and Williamstown Football Club (CEO 2015-2021). Most recently, Jason was the GM Partnerships, Fundraising and Communications for national sport and recreational charity, Reclink Australia.
Jason is a former player, committee member and life member at Therry Penola AFC.
Karen Bennett
Executive Assistant (P/T)
Karen joined the VAFA at the end of February 2023 as Finance/Administration Officer and was appointed Executive Assistant in 2025.
Karen has had experience in various Administration roles in small business and not for profit organisations.
She has lived in the Bayside area for 20 years and during that time has made a significant contribution at the community football level.
Karen loves heading down to Ocean Grove on the weekends outside of footy and keeping fit.
E: [email protected] P: (03) 9537 6777
Glen Towers
Executive General Manager (EGM) Commercial
Glen joined the VAFA in March 2022 in the newly created role of General Manager Commercial and Media. He brings extensive experience across the sporting and entertainment sectors, having held senior positions with leading organisations including the AFL, Cricket Australia, Melbourne Storm and Basketball Australia.
With a career spanning both large and emerging organisations, Glen combines strong strategic insight with a hands-on, results-driven approach. He was appointed Chief Commercial Officer in January 2024 and promoted to his current role as Executive General Manager (EGM) Commercial in January 2026.
A passionate advocate for sport at all levels, Glen remains actively involved in community cricket through his involvement with the Deakin Cricket Club.
Jason Bennett
Broadcast & Content Manager
Experienced football broadcaster Jason Bennett joined the VAFA team in April 2024 as Broadcast & Content Manager, bringing more than three decades of involvement across the AFL, VFL, AFLW and community football.
Widely respected for his deep knowledge of the game and storytelling expertise, Jason plays a key role in elevating the VAFA’s broadcast and content offering. His passion for football and commitment to showcasing all levels of the game make him a driving force in enhancing the profile of Australia’s largest community football competition.
Dylan Humphries
Social Media Growth Coordinator
Dylan joined the VAFA team in April 2025 as Social Media Growth Coordinator, bringing strong expertise in digital and social media strategy within Australian rules football.
With a proven track record of driving audience growth and engagement, Dylan plays a key role in enhancing the reach, impact and performance of the VAFA’s social media channels. His deep understanding of the football landscape and evolving digital trends positions him to deliver innovative, high-performing content strategies that connect with the VAFA Community.
Liam McAllion
Commercial & Digital Marketing Coordinator
Liam joined the VAFA in July 2026 as Commercial and Digital Marketing Coordinator, bringing extensive experience in sports media, digital content and commercial partnerships. Performing roles at News Corp Australia’s InForm (producing the AFL Today Show), AFL Europe, Essendon Royals SC and Aberfeldie Sports Club, he has built a strong reputation for creating engaging content, growing audiences and delivering value for commercial partners.
With expertise spanning social media strategy, content production, marketing campaigns, sponsorship activation and digital storytelling, Liam will play a key role in supporting the VAFA’s commercial and broadcast partners while continuing to enhance the Association’s digital presence and fan engagement.
Liam is a former St Bernard’s player, a mad North Melbourne fan and loves travelling, especially to major world sporting events.
Mark Stevens
Football Operations Manager
Mark joined the VAFA in July 2024, bringing a strong commitment to the delivery and integrity of community football.
In his role, Mark plays an important part in supporting the smooth operation of VAFA competitions, working closely with clubs and stakeholders to ensure high standards across all aspects of football operations. Known for his reliability, attention to detail and collaborative approach, he contributes significantly to the ongoing success and professionalism of Australia’s largest community football league.
E: [email protected] P: (03) 9537 6777
Ben Lawrence
Club Development Lead
Ben joined the VAFA in August 2026 as our new full-time Club Development Lead.
Ben brings valuable experience across community football, most recently with Greater Western Sydney, where he worked in the community space. Prior to this, Ben was General Manager of the Mornington Peninsula Junior Football League.
With experience across both professional and community football environments, Ben will play an important role in supporting VAFA clubs and helping strengthen club programs across the competition.
Isabelle Mehmet
Football Operations & Administration Co-Ordinator
Isabelle joined the VAFA as our new Football Operations & Administration Co-Ordinator, in late August 2026.
Isabelle joins the VAFA from Melbourne Storm Rugby League Club, where she worked as a membership sales representative, supporting game day operations, administration and member services in a fast-paced professional sporting environment.
In her role, Isabelle will be a key point of contact for Football Department enquiries and will provide operational and administrative support across the VAFA’s competitions.
E: [email protected] P: (03) 9537 6777
Stephen Privitera
Umpire Operations Manager
Stephen joined the VAFA in January 2022 as Umpire Operations Manager.
Stephen spent eight years working at Football Victoria, in the roles of Referees Education Coordinator and Referees Operations and Appointments Manager.
Stephen is interested in all sports and has completed a Bachelor of Business in Sport Management at Deakin University. He is a very passionate Carlton Football Club member who enjoys going to games with his family and friends.
E: [email protected] P: (03) 9537 6777
Pranav Menon
Football Operations Co-Ordinator
Pranav joined the VAFA in January 2024 as Club Support Coordinator.
Pranav joined the VAFA from AFL North East Border (NEB) where he held the role as League Operations Manager for the Ovens and King FNL and Wangaratta & District JFL. Prior to AFL NEB, Pranav also worked as a Game Development Officer at AFL Victoria delivering participation programs.
Pranav was appointed Football Operations Co-Ordinator in June 2026.
Pranav enjoys watching Richmond and plays cricket for Prahran. In his spare time, he enjoys reading books, visiting beaches and being in the gym.
E: [email protected] P: 0404 282 682
Connect with the VAFA
