VAFA Staff
Jason Reddick
Chief Executive Officer
Jason joined the VAFA as CEO in June 2022, having served 28 years in the football industry in executive positions at Carlton Football Club (CFO 1994-2015) and Williamstown Football Club (CEO 2015-2021). Most recently, Jason was the GM Partnerships, Fundraising and Communications for national sport and recreational charity, Reclink Australia.
Jason is a former player, committee member and life member at Therry Penola AFC.
Glen Towers
Executive General Manager (EGM) Commercial
Glen joined the VAFA in March 2022 in the newly created role of General Manager Commercial and Media. He brings extensive experience across the sporting and entertainment sectors, having held senior positions with leading organisations including the AFL, Cricket Australia, Melbourne Storm and Basketball Australia.
With a career spanning both large and emerging organisations, Glen combines strong strategic insight with a hands-on, results-driven approach. He was appointed Chief Commercial Officer in January 2024 and promoted to his current role as Executive General Manager (EGM) Commercial in January 2026.
A passionate advocate for sport at all levels, Glen remains actively involved in community cricket through his involvement with the Deakin Cricket Club.
Jason Bennett
Broadcast & Content Manager
Experienced football broadcaster Jason Bennett joined the VAFA team in April 2024 as Broadcast & Content Manager, bringing more than three decades of involvement across the AFL, VFL, AFLW and community football.
Widely respected for his deep knowledge of the game and storytelling expertise, Jason plays a key role in elevating the VAFA’s broadcast and content offering. His passion for football and commitment to showcasing all levels of the game make him a driving force in enhancing the profile of Australia’s largest community football competition.
Dylan Humphries
Social Media Growth Coordinator
Dylan joined the VAFA team in April 2025 as Social Media Growth Coordinator, bringing strong expertise in digital and social media strategy within Australian rules football.
With a proven track record of driving audience growth and engagement, Dylan plays a key role in enhancing the reach, impact and performance of the VAFA’s social media channels. His deep understanding of the football landscape and evolving digital trends positions him to deliver innovative, high-performing content strategies that connect with the VAFA Community.
Hannah Davies
Commercial & Digital Marketing Coordinator
Hannah joined the VAFA in March 2026 in the newly created role of Commercial & Digital Marketing Coordinator.
Hannah brings a strong background across media, marketing and Australian rules football, with experience spanning digital content, communications, broadcast and stakeholder engagement. Hannah has worked across a range of organisations including AFL-aligned competitions, media outlets and large organisations, and has a proven ability to deliver engaging content and campaigns across multiple platforms.
Martin Stillman
Executive General Manager Football & Projects
Martin joined the VAFA in November 2025 as Acting General Manager Football and Umpiring, before accepting the role of Executive Manager Football & Projects in December.
Martin has served significant administration roles at the VFA, Little Athletics Australia and, most recently, three years as CEO of Northern Football Netball League.
E: [email protected] P: (03) 9537 6777 Ext. 1, 2
Mark Stevens
Football Operations Manager
Mark joined the VAFA in July 2024, bringing a strong commitment to the delivery and integrity of community football.
In his role, Mark plays an important part in supporting the smooth operation of VAFA competitions, working closely with clubs and stakeholders to ensure high standards across all aspects of football operations. Known for his reliability, attention to detail and collaborative approach, he contributes significantly to the ongoing success and professionalism of Australia’s largest community football league.
E: [email protected] P: (03) 9537 6777 Ext. 1, 2
Bella Freeman
Football Operations Coordinator (P/T)
Bella joined the VAFA team in May 2025 as Tribunal & Compliance Coordinator, quickly establishing herself as a highly capable and trusted member of the football operations team.
Bella was promoted to Football Operations Coordinator in December 2025. In her current role, she plays an integral part in supporting the delivery and integrity of VAFA competitions, contributing to the efficient and effective running of football operations across the league.
E: [email protected] P: (03) 9537 6777 Ext. 1
Stephen Privitera
Umpire Operations Manager
Stephen joined the VAFA in January 2022 as Umpire Operations Manager.
Stephen has spent eight years working at Football Victoria, in the roles of Referees Education Coordinator and Referees Operations and Appointments Manager.
Stephen is interested in all sports and has completed a Bachelor of Business in Sport Management at Deakin University. He is a passionate Carlton Football Club member who enjoys going to games with his family and friends.
E: [email protected] P: (03) 9537 6777 Ext. 1, 3
Darren Flanigan
Community & Club Support Manager
Darren joined the VAFA in January 2025 as Community & Club Support Manager.
Darren brings a wealth of experience from his extensive career in the football industry. From 1994 through to 2021, Darren filled the following positions at AFL Victoria: Development Manager, Regional Talent Manager, Women’s Competition Manager and Female Talent Manager. More recently he was the Club Support Manager for the Essendon District Football League from 2022 to 2024.
E: [email protected] P: (03) 9537 6777 Ext. 2
Pranav Menon
Club Support Manager
Pranav joined the VAFA in January 2024 as Club Support Coordinator.
Pranav comes to the VAFA from AFL North East Border where he held the role as League Operations Manager for the Ovens and King FNL and Wangaratta & District JFL. Prior to AFL NEB, Pranav also worked as a Game Development Officer at AFL Victoria delivering participation programs. Prior to this he held a Sport & Recreation Development Officer role at Sport North East where he collaborated with VicHealth, Sport & Recreation Victoria and LGAs delivering participation & club development programs.
Pranav enjoys watching Richmond and plays cricket for Prahran. In his spare time, he enjoys reading books, visiting beaches and being in the gym.
E: [email protected] P: 0404 282 682
Karen Bennett
Executive Assistant (P/T)
Karen joined the VAFA at the end of February 2023 as Finance/Administration Officer and was appointed Executive Assistant in 2025.
Karen has had experience in various Administration roles in small business and not for profit organisations.
She has lived in the Bayside area for 20 years and during that time has made a significant contribution at the community football level.
Karen loves heading down to Ocean Grove on the weekends outside of footy and keeping fit.
E: [email protected] P: (03) 9537 6777 Ext. 3
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