VAFA signs multi-year partnership with Guzman y Gomez

The Victorian Amateur Football Association (VAFA) is excited to announce a new multi-year partnership with Guzman y Gomez (GYG), the highly popular Australian-based Mexican restaurant chain.

This partnership demonstrates both organisations’ commitment to fostering community engagement and healthy lifestyles, and will see GYG serve as the official “Quick Service Restaurant” of the VAFA, supporting players, coaches, and fans at VAFA events and key VAFA matches.

Through the partnership, both parties aim to promote health and wellness and further connect the local VAFA community with GYG locations.

As part of the agreement, GYG will also support VAFA clubs with weekly Best on Ground Vouchers, receive key apparel exposure on the VAFA Big V uniforms and offer promotions and special offers to the VAFA community, further reinforcing their commitment to community sport.

Jason Reddick, CEO of the VAFA, expressed his delight with the partnership, saying, “We are thrilled to welcome GYG as a key commercial partner of the VAFA. Their focus on health-conscious and delicious food aligns perfectly with our goal of promoting well-being among our players and the broader VAFA community.

“We know VAFA players right across Melbourne are going to be thrilled with us partnering with Australia’s fastest-growing quick-service restaurant.”

A spokesperson for Guzman y Gomez shared, “GYG’s partnership with VAFA reinforces GYG’s commitment to sport at all levels in Australia, and we can’t wait to see what this season holds!

“We all know that Australian rules football is a highly competitive sport with committed and loyal fans who demonstrate what high performance looks like every time they step out onto the field.

“We are incredibly proud to be supporting this generation of Australian rules footballers with Clean Fast Food, proving that we are truly fast food athletes to say yes to!”

About Guzman y Gomez

Guzman y Gomez (“GYG”) is one of Australia’s fastest-growing quick-service restaurant businesses with a vision of becoming the best restaurant company in the world. GYG currently operates over 230 locations across Australia, Japan, Singapore, and the United States.

GYG is driven by a passion and energy for re-inventing fast food. GYG serves 100% Clean, authentic, fresh, made-to-order Mexican food with added preservatives, no artificial flavours, no added colours and no unacceptable additives. 

GYG’s food is prepared daily in-store from fresh produce, and when combined with GYG’s bespoke sticker system and dual linear kitchen, delivers a burrito every two seconds, resulting in over 39 million burritos and burrito bowls sold in FY2023. GYG’s menu caters for all day parts – breakfast, lunch, dinner, and late night – and guests can order dine-in, takeaway, drive-thru, app, web and delivery.

For further information, visit Guzman y Gomez at www.guzmanygomez.com.au