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VAFA & William Buck extend Premium Partnership

By VAFA Media · September 22, 2025
VAFA & William Buck extend Premium Partnership

The Victorian Amateur Football Association (VAFA) is delighted to announce the extension of its long-standing partnership with William Buck, one of Australia’s leading chartered accounting and advisory firms, committing to a further three-year term as the VAFA’s Premium Partner.

The renewed agreement continues William Buck’s naming rights to the VAFA Premier Men’s and Premier Women’s competitions, reinforcing their commitment to supporting community football and the thousands of players, coaches, volunteers and supporters involved across metropolitan Melbourne.

VAFA CEO Jason Reddick welcomed the announcement, saying:

“William Buck has been an outstanding long term Premium Partner of the VAFA, enabling us to service and support our Member Clubs, umpires and players for the last 10 years.

“The William Buck and VAFA brands are now synonymous and, through our media investment, continue to attract a fast-growing audience in the wider community.

“We are thrilled to extend our partnership with William Buck for another three years on the back of a shared set of values and a vision for continuing to deliver mutual benefits and value.”

William Buck Melbourne Managing Partner Adam Kirkwood-Scott said, “Our sponsorship is a reflection of our dedication to supporting initiatives that strengthen our community and create opportunities for growth.

“We’re thrilled to extend this partnership for another three years and look forward to achieving even greater things together.“

The partnership renewal will see William Buck remain as a key presence across VAFA broadcasts, marquee events, media and match-days, strengthening the connection between the two organisations and the wider VAFA community.

About William Buck 

William Buck is a fully integrated firm of accountants and advisors with over 150 partners and a 1,100+ strong team of staff across Australia and New Zealand. 

As a member of Praxity Alliance, the world’s largest and fastest growing alliance of independent accounting firms, William Buck is supported by an extensive global network, with access to more than 86,000 professionals in over 120 countries.

Website: www.williambuck.com

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