VAFA welcomes St Andrews Beach Brewery

The Victorian Amateur Football Association (VAFA) is pleased to announce a new two-year partnership with St Andrews Beach Brewery, bringing the Mornington Peninsula craft brewery into the VAFA commercial partner family through to the end of the 2027 season.

As part of the agreement, St Andrews Beach Brewery becomes The Official Beer & Cider of the VAFA Finals Series and Big V Representative Football, strengthening its presence across two of the most high-profile stages of the VAFA season.

The new partnership reflects a shared commitment to celebrating grassroots sport across Victoria.

VAFA CEO Jason Reddick said the partnership is a strong cultural fit.

“St Andrews Beach Brewery is a fantastic addition to the VAFA partner family. They share our values around community, connection, and celebrating local stories, and we’re excited to see that come to life across the competition.”

St Andrews Beach Brewery Marketing Manager Tim Purchase said the brewery is proud to support the VAFA.

“We are incredibly excited to be named the official beer and cider of the VAFA.

“A major focus for our business is working with like-minded community organisations, so aligning with one of the biggest local football competitions in the country, with over 130 years of history, was a no-brainer.

“We’re looking forward to working with the league, meeting the clubs and their players, and sharing a few beers along the way.”

Founded on the Mornington Peninsula, St Andrews Beach Brewery is known for its locally brewed craft beer, hospitality, and strong regional roots. Established in 2017, the brewery operates from a 92-acre Fingal property where it grows hops and apples onsite, offering a destination that celebrates great beer, food, and the relaxed Peninsula lifestyle. More recently, the brewery opened a second venue at Melbourne Park, bringing St Andrews Beach Brewery closer to the heart of the VAFA’s metropolitan community.

The VAFA looks forward to building a strong and engaging partnership with St Andrews Beach Brewery over the next two seasons.