VAFA and Sherrin Extend Partnership for a Further Three Years

The Victorian Amateur Football Association (VAFA) is delighted to announce a further three-year partnership extension with iconic Australian football brand Sherrin.

Under the renewed agreement, Sherrin will continue as the exclusive football partner of the VAFA across the Association’s men’s and women’s William Buck Premier, Divisional and Holmesglen U19s competitions through to the end of the 2029 season.

The extension builds on a long-standing partnership between the two organisations, which share deep roots in Australian Rules football and a commitment to supporting the game at all levels.

VAFA CEO Jason Reddick said the Association was delighted to continue its relationship with one of the game’s most recognised brands.

“Sherrin is synonymous with Australian football, and we are delighted to extend our long-standing partnership for a further three years with one of the most iconic and trusted brands in the game.

“This extension ensures VAFA players and clubs will continue to compete with high-quality footballs while strengthening a valued partnership that has supported our amateur football community for many years.”

Sherrin Sales Director Nathan Collins said the company was proud to continue its partnership with the VAFA.

“We are thrilled to be continuing our partnership with the VAFA. This is a long-standing relationship that we are incredibly proud of.

“Supporting community football remains critically important to Sherrin, and the VAFA is one of the largest community football associations in the country.”

About Sherrin

From humble beginnings in a Collingwood factory to becoming a widely recognised Australian icon, Sherrin has been crafting footballs in Australia since 1880.

Continuing the traditions established by T.W. Sherrin, every Sherrin football is carefully crafted, masterfully cut and precisely stitched, reflecting the brand’s commitment to producing the best ball possible.

Sherrin is proud to be the football of choice for Australian Rules football and continues to combine traditional craftsmanship with innovation to deliver high-quality footballs and equipment to players and fans of the game.

Find out more at www.sherrin.com.au.