Victorian Responsible Gambling Foundation

Victoria, Partners

The Love the Game program is an initiative of the Victorian Responsible Gambling Foundation to disrupt the normalisation of betting on sport. Love the Game partners say no to sports betting sponsorship and protect kids from the promotion of gambling in sport.

The first generation to grow up with gambling advertising is now the largest group of sports bettors in Victoria.  Research shows that young men aged 18-24 make up almost a third of sports bettors in Victoria, and participation by women is rising.

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