VAFA launches new logo

The Victorian Amateur Football Association is proud to unveil a new logo as we enter the next phase of our competition’s evolution.

In January 2018, the VAFA partnered with Bastion EBA to advance the VAFA’s strategic & commercial development and, as a key component of the project, design an identifiable logo capable of cutting through a cluttered sporting landscape.

The traditional circled ‘V’ has evolved into an oval-shaped design with modernised text, a set of football goals and the VAFA’s date of origin, 1892.

The new logo represents a key milestone in the Association’s history, highlighting the competition’s progression whilst paying homage to its rich 126-year heritage.

President, Tim Nelson, said it was important the new design incorporated past traditions and the values underpinning our Association.

“The date of establishment and white V showcases our respect for the past and those who have contributed to our Association, including the players who have upheld the amateur ethos for 126 years,” Nelson said.

“The decision to rebrand keeps in line with the Board’s vision to the future of our competition as we continually look to develop and innovate.”

CEO, Brett Connell, reiterated the importance of the VAFA’s branding transition and said the release of the new logo comes at an exciting time for the Association.

“The development of the logo has been 12 months in the making and it’s great to bare witness to an end product reflective of the hard work and dedication of all those involved in its formation.”